Road to Value BV
Drie Gebroeders 15
2342 CL Oegstgeest
The Netherlands

Dutch Learning Company

Situation

In entrepreneurship, men are separated from boys by their ability to navigate through sudden unexpected turns in the road. In expansion phase, the entrepreneur leans on all stakeholders to stretch itself to a larger and more profitable version of itself. When entering into an acceleration, the strain on the entrepreneur to find additional partners can be overwhelming.

Task

Road to Value was engaged to find new investors for the Dutch Learning Company, and to negotiate a deal structure. At a later stage, Road to Value enabled the transition to a new shareholder base. In December 2013, this was followed by a consecutive round of investment by RTL Ventures.

Action

- Identified and approached potential investors
- Prepared pitching process, including site visits and management presentations
- Negotiated Letter of Intent and Shareholder Agreement on behalf of management
- Legal documentation was closed Nov 2010
- Managed a transition and deal structure with a new shareholder base in 2011.
- Acted as bridgehead between shareholders, investors and entrepreneurs (as shareholder)

Result

Dutch Learning Company bridged a liquidity crunch, and received growth capital for launching a range of new e-learning courses. Iedereen EHBO established itself through a thorough media campaign as the leader in the Dutch First Aid Certification market. At a later stage, the strategic views of investors and entrepreneurs were no longer in line. Road to Value found a new investor that bought out the existing investors and offered growth capital to boost the elearning platform of DLC. Currently Dutch Learning Company is regarded as one of the leading e-learning companies by large media companies. An investment by RTL Ventures enables Dutch Learning Company to expand brand recognition and boost the share of first aid courses done in the Dutch market. On July 30, 2015 an exit was realized by means of a trade sale of the remaining shares to RTL Ventures.